Keywords – What are they and What do they do?

Keywords are what people type into the Google Search Bar

to find the product or service they are looking for.

What does this mean to your business?

Well it is one of the most important ways they find your business online.

It’s how people find your website.

If you do not have any or the wrong keyword on you website

Your website is like a billboard in the dessert.

Keyword research must be done before you name your business

So you can have the best keywords in its name and email.

Example: Local Online Marketing BC is rich with keywords.

You know  what we do just by the name .

Where do use keywords?

In the name of the business

In the title for your website

In the Meta title, Meta Keywords and the

Meta description which are hidden on the inside of your website

And in your Email address.

Plus in all the content on your website and blog.

Keyword is the most important part of

Search Engine optimization. (SEO)

It is so important that there is SEO specialist

That do just SEO.

So if Google ranks your website high enough

You may show up on page 1, if you’re not on

Page 1 you will not get much traffic (people coming to

Your website) and with no traffic means no visitors or sales.

Keywords are the life blood of the internet.

1)Go to: www.google.com/local/add/businessCenter
This will take you to a Login box.

If you do not have a Gmail account
you will need to sign up for one.
Red button top right – Signup

Do your Keyword research so you can use
the best keywords in your business name and Email url
For Example: Don@LocalOnlineMarketingBC.ca

When you pick a name for your new Google account
be sure it includes your business name.

EXamples; LocalOnlineMarketingBC@gmail.com
or Don@LocalOnlineMarketing.ca

Notice that the first letter in every word is Capitalized
Do this in your URL too. EX. LocalOnlineMarketingBC.ca

2) Or put Google Places in the search bar.
It will take you to the Getting Started Page.

Once there; It’s like filling in a form.

Once you have it all filled in
Request a pin number.

By phone if they give you that option,
they will phone your business number
some one must be there to answer
and recieve the pin number.

If by mail they sent a letter to your business address
with the pin.

After adding pin your listing should appear shortly.

We have a Google Places ‘s listing
Go there and lookin the upper right hand corner
If the listing has been claimed it will say
Own-verified listing  >>> http://tinyurl.com/7mtvuay

WHY

1) It helps more customers find your business.

 2) Because it’s a Google program
they will put it on the first page.

 3) It’s Google’s online business directory
    and every business that claims it’s listing
    has a better chance to be found online.

       4) It is the fastest and cost effective way to get to
    the first page  of Google (The # 1 search engine on the internet).

 5) It is a mini marketing site, where you can list your products
    and or service using pictures and videos.
    Your business hours and all your great coupons and specials.
A mini website to enhance your current website.

 6) It helps to raise the ranking of your website.

That is why I specialize in Google Places,
I can help more businesses find more customers faster.

Check out our Google Places and see what I mean

http://tinyurl.com/7mtvuay

What I look for in a Local Online Marketer.

#1

Being an online marketer, I’m always checking what the competition is doing.

I’ve noticed a disturbing trend in online marketing websites recently and

with websites in general.

Some have no contact name or address listed.

How can you trust a website where they don’t list

their name, where they are located or how they can be contacted.

Who are they?

What are they hiding?

How can you trust them with your information!

Makes me wonder? How about you!

Personally I do not deal with anyone or business

that does not have a verifiable address.

The #2 thing I look for after Honesty is

what other people say about them

in reviews and testimonials on their

website and Google Places page.

The #3 thing is

If they are doing local marketing,

I believe they should be in your area.

Local is local!

If you have any questions phone or email me at

Don – 604 818 0354

Don@LocalOnlineMarketingBC.ca

Check out our Google places Page

http://tinyurl.com/7mtvuay

One of the great things about Google Places is that it's replacing the Yellow Pages and it's free. How many times have you yourself gone and used the Yellow Pages or are you like the majority of the people out there, you just simply "Google it?"

Here are five benefits for you to have your business listed on and being able to be found on Google Places:

1. It's free. You can go in and list your business; put in your details, at anytime you want, anytime of the day or night. Go ahead get yourself in there, get your business listed on Google Places. You don't even need your own website.

2. There is a special place for business and it's Google.com Places for Business, and that's specifically what it's for. It is so that people in your local market can find you on-line instead of having to hunt through the Yellow Pages; which we know most people don't do. One of the biggest complaints I hear is "I can't find local businesses on-line".

3. You can be specific about the type of business you have. Google has a lot of categories available to choose from, and you're definitely going to be able to find one that is applicable, and that's targeted for your business.

4. The ability to put in a very unique description about your business. You can give all the details that you would normally give someone if you were talking to them in person. You can provide answers to some of the questions that you are asked all the time. This will give people a very good idea if what you have is what they are looking for. You can describe how your business is different from the competition, what makes you unique.

5. You get to verify your listings. Most businesses will already listed in Google Places but you need to go in and claim and verify your listing. Definitely go to the listing and capture your business. It's yours; just start using it.

There are a number of options and functions available within Google Places so that your business can be found quickly and easily on-line. Your best bet is to fill out everything, because when you talk to anyone around in your local area, you will find that one of the toughest things is finding their own local business when they do a search on-line.

Article Source: http://EzineArticles.com/6405994 

Get Free Advertising

on Google the #1 search engine on the internet

Because

By using Google Places to attract more customers now.

What is Google Places, it’s those maps with the red pins on the first page of Google. It will show where your business is located, which will draw more local customers to you.

Tips for maximizing your exposure on Google Places.

Claim your business’s Google Places

When you add your business name and address make sure you use the same exact information everywhere.

Add pictures and videos. (Google likes new content, add something new weekly.)

Reviews; Get as many GOOD reviews as you can. If you have a not so good reviews get more good reviews to bury it.

There are other search engines which can be optimized.

Caution: when filling out Google Places information be sure to be accurate and precise Follow Google’s rules and guide lines.

I am an online marketing consultant and it is my belief every business, no matter what type must be on Google Places and other search engines.

When you need Professional help we are available to help your business.

Don Tietz – 604 818 0354 OR Don@LocalOnlineMarketingBC.ca

PS. Need more information on Google Places, email me if you would like to receive it.

http:// LocalOnlinemarketingBC.ca 

Google Places is the list of businesses (A though G) that shows up on the First Page of Google results and a map with red pins on top right of a page.

There are 3 options:

1. 1. 1. Most business are listed but check to make sure yours is. But, means you'll be on 2^nd or 3^rd page and it will be harder for new customers to find your listing.

      2. You claim your business listing and optimize it as much as you can or want and depending on the competition is how your business will rank.

      3. Have professionally done, you will have the best chance of being on page 1 and staying there. It should have the same impact as a full page Yellow Pages ad of 10 years ago.

         If your business does not have a website, it can act like a mini site.

For professionally done Google Places Please contact me.

Don Tietz 604 818 0354 Don@LocalOnlineMarketingBC.ca

Free 1/2 hour Consultation 

Be sure to sign up for the free consultation, we’d love to help you manage your web presence and get found online.

There are many ways in which video can be used in your online business for both branding and marketing. Just think the statement “if a picture paints a thousand words” what impact do you think that using video would have on your business?

Just think about YouTube for a moment since it is the biggest video sharing site. The statistics are mind boggling (Source: Google March 2011) :-

- YouTube has more than 2 billion views every single day

- 24 hours of video are uploaded every single minute

- The average person spends 15 minutes a day on YouTube

It is pretty clear then that video is definitely here to stay and will continue to grow at a great pace. Make sure that you use video for building your online business. Let’s look at some of the ways you can use the video phenomenon to your advantage.

Video on Your Website

Online videos help visitors to make that personal connection with you. Visitors are much more likely to engage with you and stay on your website if you have a video welcoming them on your front page. Straight away video will allow you to stand head and shoulders above the
competition.

Video Blogging

With so many blog posts being written every single day how do you make sure that visitors return to your website? The answer is simple – use video for your blog posts. Not only does this captivate your audience (provided of course the content is relevant and interesting) but assuming you are using YouTube to stream your video, then you have the added advantage of building up your credibility on your channel as well. If you have an important message to get across, then it may be as well to use an online video platform such as comF5 for your video streaming.

If video blogging is not for you, then make sure that you at least illustrate your blog posts with appropriate video content which you can get from YouTube and other video sharing sites.

Video Email Broadcasts

Why not use video to engage with your subscribers? This is far more interesting and captivating that plain text email broadcasts. Most of the reputable auto responders make this simple to do. All you have to do is video the content, upload it to a free video sharing site such as YouTube or a private online video platform such as comF5, and then have a link to the video in your broadcast.

Video Email

Nowadays it is easier than ever to send video email using specialist providers such as comF5. Video email is a fantastic way to build relationships with your prospects and customers. The use of video allows you to be more personal and expressive and give impact to your message as well as standing out from the crowd.

Video on Social Media

Stand out from the crowd by using video to engage with friends and followers on social media such as Facebook and Twitter. You have a far greater chance of friends and followers noticing your messages when you deliver messages via video. Think about how more likely you are to respond to a video introduction to a new friend on Facebook for example. Facebook makes it incredibly easy by giving you a video tab to post your message, provided you have a webcam attached to your computer.

YouTube Video

Every video you “upload” to YouTube expands your marketing reach provided you follow the simple rules of keyword tagging and make sure your videos are relevant to your audience. This is a great place to create awareness but be aware that the content is no longer yours once it is uploaded!

Video Training

Training can easily be delivered via video and many studies show that video communicates better than graphics and text alone. Training can be delivered by a series of videos or via webinars. Recorded once and delivered many times.

Summary

As an online business you want to drive awareness of your products and services, convert potential customers to advocates and create significant loyalty. This can be done using a combination of free video sites and an online video platform such as comF5 because it is critical to retain the rights to important video content.

The best suggestion is to create awareness and drive viral sharing with free video sites then direct viewers back to your website where you utilize targeted video content hosted on a secure online video platform such as comF5 where you drive engagement and action. 

Reproduced from:

http://www.sitepronews.com/2011/05/19/using-video-for-your-online-business-marketing/